MKT5101X - Sales Fundamentals

Course Description

Unlock the Art of Sales: Build Connections, Drive Success, and Create Lasting Impact

Sales are more than just closing deals—it’s about building relationships, solving problems, and delivering real value. Whether you're introducing a product, negotiating a contract, or nurturing long-term client connections, mastering the fundamentals of sales is essential for success in any industry.

In this dynamic course, you’ll gain a deep understanding of core sales principles, learn proven strategies, and follow a step-by-step approach to the entire sales process—from identifying prospects to closing deals and maintaining strong customer relationships. Plus, we’ll explore the critical role of ethics and social responsibility in setting you apart in today’s competitive market.

Through interactive exercises, real-world case studies, and hands-on practice, you’ll develop the skills and confidence to thrive in today’s fast-paced sales environment. Whether you're a beginner looking to break into sales or a professional aiming to sharpen your expertise, this course will empower you to connect with customers, build trust, and achieve outstanding results.

What You’ll Learn:

• The Modern Sales Process: Master each stage of the sales cycle, from identifying potential customers and qualifying leads to closing deals and maintaining long-term client relationships.
• AI in Sales: Learn how AI-powered sales tools, chatbots, and predictive analytics can streamline prospecting, personalize interactions, and improve customer engagement.
• Prospecting & Lead Generation: Develop smart strategies to identify and attract the right customers, leveraging social selling, automation tools, and data-driven insights.
• The Art of Persuasion: Understand what drives buying decisions and how to craft compelling pitches that resonate with different audiences.
• Handling Objections & Closing Techniques: Gain the confidence to navigate challenges, respond to customer concerns, and close deals with precision.
• Sales Ethics & Trust-Building: Learn how to establish credibility, maintain transparency, and build long-term business relationships based on integrity and social responsibility.
• Virtual & Digital Selling: Explore the growing world of remote selling, video presentations, and AI-enhanced customer interactions, ensuring you stay ahead in the digital marketplace.

This course isn’t just about theory—it’s about real-world application. Through interactive exercises, case studies, and hands-on roleplays, you’ll put your learning to the test, gaining practical experience in a variety of sales scenarios. By the end of the course, you’ll have the confidence, skills, and AI-powered strategies to excel in sales, adapt to the evolving market, and outperform the competition.

Whether you’re an aspiring sales professional, a business owner, or an experienced seller looking to integrate cutting-edge AI tools into your process, this course provides a comprehensive, future-focused approach to sales success.

Are you ready to sell smarter, close bigger deals, and stay ahead of the competition? Join us and take your sales career to the next level!

Key Benefits

• 100% online self-paced course.
• Learn valuable sales-related job skills.
• No prior experience is required.
• No textbooks and other materials are required for purchase.

Learning Modules Include

• Unit 1 – Introduction to Sales
• Unit 2 – Customer Understanding and Engagement
• Unit 3 – Sales Techniques and Strategies
• Unit 4 – Sales Presentations and Demonstrations
• Unit 5 – Negotiation and Closing Sales
• Unit 6 – Sales Technology and Tools
• Unit 7 – AI-Powered Sales Mastery: Analyzing, Predicting, & Optimizing Performance

Course Learning Outcomes

• Demonstrate effective communication techniques for engaging potential clients and building lasting relationships using AI-driven insights.
• Apply AI-driven prospecting techniques and automation tools to identify, engage, and convert leads effectively.
• Deliver compelling, AI-enhanced sales pitches that effectively communicate value and differentiate from competitors.
• Apply AI and digital sales strategies to create and deliver high-impact presentations and demonstrations.
• Apply AI-enhanced negotiation strategies to address customer concerns and close deals successfully.
• Integrate AI, CRM, and automation tools into the sales process to enhance efficiency and customer engagement.
• Use AI-powered analytics and performance management tools to track, measure, and optimize sales effectiveness

Prior Learning Credit

This certificate serves as a valuable credential that complements your educational path, offering the potential to earn academic credits for prior learning that can be applied to a wide range of undergraduate and graduate degree programs at National University. Below is a list of degrees that are eligible for academic credit transfer    

• BA Management/ ADR405 - Negotiation Fundamentals

Requirements to Enroll

There are no admission requirements. It is recommended that learners have a high school diploma or GED, and have basic computer and internet knowledge.

Estimated Time to Completion

This course can be completed in 1 month, working approximately 12 hours per week.

Access Time

Learners will have access to their course learning modules for up to 12 months from the date of enrollment.

CEUs and PDUs

This course does not qualify for CEUs or PDUs awarded. 

Certificate of Completion

Learners will be awarded an official Certificate of Completion from National University's Workforce Community Education and Professional and Continuing Education division upon successful completion of all 7 course units and reaching 100% progress in the class.

Refund Policy

We at National University want all of our students to have a positive and rewarding learning experience. In the event that a student is not completely satisfied with a course, we offer a refund policy to ensure satisfaction.

To be eligible for a refund, the student must submit a written request, including a valid reason, within 9 calendar days of registering for the course. Additionally, the student must not have attempted more than 25% of the course.

To request a refund, email PACE@nu.edu and include your full name, student ID, and course name. Your reason for requesting a refund will be carefully reviewed, and we reserve the right to refuse a refund if we determine the request to be invalid.

If you meet the eligibility criteria and are approved for a refund, we will issue a refund to your original method of payment within 60 days of the refund approval.

How to Access My Course

Allow up to 24 hours after enrollment for the course to appear in Brightspace. (An error will appear if accessed before 24 hours)

Follow the steps below:

1. Log in to your student portal at westraining.nu.edu
2. Click “Login”, then “Student Login”
3. Log in using User Name (email address) and Password
4. In your PACE student portal, click on “Brightspace LMS” on the left-hand navigation panel.
5. Under My Courses, click the course title to get started.