MKT5102X - Sales Management
Course Description
Advance your career with Sales Leadership and Performance Management. This comprehensive 50-hour online course is designed for aspiring and current sales managers, team leads, and business development professionals. This dynamic program builds essential skills in sales team leadership, strategic planning, and performance optimization through eight in-depth, self-paced modules.
Learners will explore the critical role of the sales manager in driving performance, motivating teams, and fostering ethical, high-impact sales environments. Through engaging lessons and real-world applications, you'll gain practical tools for coaching and developing talent, managing sales operations, and aligning team goals with broader business strategies.
Topics include sales forecasting, CRM tools, data analytics, customer engagement, and change leadership—equipping you with the confidence to lead sales teams in today’s fast-paced, data-driven marketplace.
Whether you're preparing for a promotion or sharpening your leadership edge, this online course provides the skills and strategies to elevate your sales career.
Key Benefits
- 100% online self-paced course.
- Learn entry-level job skills for a sales management career.
- No prior experience required.
- Stackable for academic credit towards a degree.
- No textbooks and other materials required for purchase.
Learning Modules Include
- Unit 1: Leadership and Strategic Vision
- Unit 2: Team Building and Motivation
- Unit 3: Sales Performance Management
- Unit 4: Coaching and Development
- Unit 5: Strategic Planning and Forecasting
- Unit 6: Optimizing Sales Operations and Customer Engagement
- Unit 7: Data Analytics and Reporting
- Unit 8: Adaptability and Change Management
Course Learning Outcomes
- Describe the role of the sales manager in leading teams, motivating performance, and driving ethical behavior.
- Recognize strategies for coaching, developing, and communicating effectively with sales teams.
- Explain how sales plans, performance metrics, and forecasting models align with organizational goals.
- Identify tools and techniques used to manage customer relationships, sales processes, and team resources.
- Interpret basic sales data and technology trends to support informed decision-making.
- Describe approaches to leading through organizational change and adapting to evolving sales environments.
Prior Learning Credit
This certificate serves as a valuable credential that complements your educational path, offering the potential to earn academic credits for prior learning that can be applied to a wide range of undergraduate and graduate degree programs at National University. Below is a list of degrees that are eligible for academic credit transfer
- BS Marketing / MKT456 - Sales Management
Requirements to Enroll
No application is needed to enroll. All learners are eligible to enroll in the course. There are no admission requirements. It is recommended that learners have a high school diploma or GED, and have basic computer and internet knowledge.
Estimated Time to Completion
This course can be completed in 1 month, working approximately 12 hours per week.
Access Time
Ex) Learners will have access to their course learning modules for up to 12 months from the date of enrollment.
Certificate of Completion
After completion of all 8 course units and earning a 100% class progress, learners will be awarded an official National University Professional and Continuing Education Certificate of Completion.
Refund Policy
We at National University want all of our students to have a positive and rewarding learning experience. In the event that a student is not completely satisfied with a course, we offer a refund policy to ensure satisfaction.
To be eligible for a refund, the student must submit a written request, including a valid reason, within 9 calendar days of registering for the course. Additionally, the student must not have attempted more than 25% of the course.
To request a refund, email PACE@nu.edu and include your full name, student ID, and course name. Your reason for requesting a refund will be carefully reviewed, and we reserve the right to refuse a refund if we determine the request to be invalid.
If you meet the eligibility criteria and are approved for a refund, we will issue a refund to your original method of payment within 60 days of the refund approval.
How to Access My Course
Allow up to 24 hours after enrollment for the course to appear in Brightspace. (An error will appear if accessed before 24 hours)
Follow the steps below:
- Log in to your student portal at westraining.nu.edu
- Click “Login”, then “Student Login”
- Log in using User Name (email address) and Password
- In your PACE student portal, click on “Brightspace LMS” on the left-hand navigation panel.
- Under My Courses, click the course title to get started.