Certificate Description
The Google Digital Marketing & E-commerce Professional certificate will allow participants to learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
Participants will learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. Participants will also learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Participants will learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) and have the opportunity to apply their new skills to real-world scenarios.
Key Benefits
- 100% Online Self-Paced Certificate Program
- Developed by Google
- Learn entry-level job skills for a job in the field of digital marketing and e-commerce
- No prior experience required
- Stackable for academic credit towards a degree
Learning Modules Include
- Unit 1: Foundations of digital marketing and e-commerce
- Unit 2: Attract and engage customers through digital marketing
- Unit 3: Content marketing
- Unit 4: Email marketing
- Unit 5: Marketing analytics and measurement
- Unit 6: Build, launch, and manage e-commerce stores
- Unit 7: Develop and maintain customer loyalty online
Certificate Learning Outcomes
- Develop digital marketing and e-commerce strategies
- Attract and engage customers through digital marketing channels like search, social media, and media
- Measure marketing analytics and sharing insights
- Build e-commerce stores, analyze e-commerce performance and grow customer loyalty
Prior Learning Credit
The Google Digital Marketing & E-commerce Professional Certificate serves as a valuable credential that complements your educational path, offering the potential to earn academic credits for prior learning that might be eligible toward a range of undergraduate and graduate degree programs at National University.
Requirements to Enroll
All learners are eligible to enroll in the Google Digital Marketing & E-commerce Professional Certificate. There are no admissions requirements. It is recommended that learners have a high school diploma or GED.
Estimated Time to Completion
The Google Digital Marketing & E-commerce Professional Certificate can be completed in 3 months working approximately 14 hours per week, or in 6 months working approximately 7 hours per week.
Access Time
Learners will have access to their certificate learning modules for up to 12 months from the date of their enrollment.
Certificate of Completion
Learners will be awarded a National University Workforce Education Solutions Professional and Continuing Education Certificate of Progress for each of the 7 units. After completion of all 7 units, learners will be awarded an official National University Workforce Education Solutions Professional and Continuing Education Certificate of Completion and Credly digital badge.
Contact Us
Please contact us is you have any questions by emailing wespace@nu.edu