MDX360 - An Overview of Marketing

Course Description

Course Description

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Learning Outcomes

• Define marketing and the marketing concept
• Understand the marketing process
• Explain the uses of the marketing mix (the Four Ps)
• Explore the relationship between marketing and strategic planning
• Understand customer value, customer satisfaction, and the importance of loyalty
• Discuss the role of ethics in marketing
• Describe the marketing planning process
• Understand how marketing information and market research is gathered, analyzed, and used
• Describe how target markets are identified and pursued
• Understand product marketing, including new product development
• Discuss the marketing issues involved in establishing the promotional mix and in setting prices
• Understand the key issues in placement and distribution planning

Key Features

• Expert-supported
• Mobile-friendly
• Accessible
• Badge and credit-awarding
• Games & Flashcards
• Video content
• Real-world case studies
• Audio-enabled in app

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Project Management Institute, PMI, the Registered Education Provider logo, Project Management Professional, PMP, Project Management Body of Knowledge, PMBOK, PMI Agile Certified Practitioner, PMI-ACP, PMI Risk Management Professional, PMI-RMP, the PMI Talent Triangle, and the PMI Talent Triangle logo are marks of the Project Management Institute, Inc.

Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK^® Guide) — Sixth Edition, Project Management Institute Inc., 2017.

The following list outlines the PDUs you will earn for completing this course, based on the certification you have.

• PMP®/PgMP®
• Technical: 3.5
• Leadership: 0
• Strategic/Business: 1.5
• TOTAL: 5
• PMI-RMP®
• Technical: 0
• Leadership: 0
• Strategic/Business: 3.5
• TOTAL: 3.5
• PMI-SP®
• Technical: 0
• Leadership: 0
• Strategic/Business: 3.5
• TOTAL: 3.5
• PMI-ACP®
• Technical: 0
• Leadership: 0
• Strategic/Business: 3.5
• TOTAL: 3.5
• PfMP®
• Technical: 3.5
• Leadership: 0
• Strategic/Business: 1.5
• TOTAL: 5
• PMI-PBA®
• Technical: 3.5
• Leadership: 0
• Strategic/Business: 1.5
• TOTAL: 5