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MDX1443 - Conversion Rate Optimization

Course Format Online

Course Description

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Learning Outcomes

Define conversion rate and the many factors that contribute to it
Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
Identify strategies for enhancing conversion rates
Demonstrate successful application of the concepts learned to real-world scenarios

Key Features

Expert-supported
Mobile-friendly
Accessible
Badge and credit-awarding
Games & Flashcards
Video content
Real-world case studies
Audio-enabled in app

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

Estimated time to complete: 5 hours

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Applies Towards the Following Certificates

Certificate in Digital Marketing : Certificate in Digital Marketing
Digital Marketing (ACE CREDIT) : Digital Marketing (ACE CREDIT)
Online Marketing Certified Associate (OMCA) Test Prep Bundle : Online Marketing Certified Associate (OMCA) Test Prep Bundle

Enrollment Information

MDX1443 - 007

Open Enrollment

Online

Available

Conversion Rate Optimization

Self-Paced

Online

Tution non-credit

$79.00

0.3 CEUs

Reading List / Textbook

National University Professional and Continuing Education

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MDX1443 - Conversion Rate Optimization

Course Description

Course Description

Learning Outcomes

Key Features

Refund Policy

Notes

Applies Towards the Following Certificates

MDX1443 - 007

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