MDX1988 - Starting an Online Store

Course Description

Course Description

The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce platform, developing a shipping and fulfillment strategy, and marketing your online store to boost traffic and sales.

Learning Outcomes

After completing this course, the learner should be able to:

• Describe the advantages and disadvantages of selling on online marketplaces and the differences between mass versus niche markets
• Identify strategies for generating ideas for new online products or services
• Identify strategies for testing market demand for eCommerce goods and services
• Explain the advantages and disadvantages of self-made sourcing and how to track your total production costs
• Describe the process of dropshipping and its pros and cons
• Understand the four main pricing strategies: market, cost, value, and dynamic pricing
• Describe the features of popular eCommerce platforms
• Explain the building blocks of eCommerce branding
• Define a unique selling proposition, and explain its importance in digital marketing and branding efforts
• Identify strategies for effective product descriptions and photos
• Understand strategies for packaging products for safe transport
• Explain the process of creating an effective shipping strategy
• Describe various eCommerce marketing strategies

Key Features

• Expert-supported
• Real-world case studies
• Mobile-friendly
• Accessible
• Badge and credit-awarding
• Games & Flashcards
• Video content
• Audio-enabled in app

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

This course includes an "Ask the Expert" feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you're studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.